New Audi A3, Designed without compromise: Doberhuahua

Audi of America’s 60-second Big Game spot version Doberhuahua is now live on Youtube. The ad features an all-new Audi A3, and highlights an unsightly outcome of when people compromise, and how things go terribly wrong. The spot airs on February 2 during 1st in-game break after the 3rd quarter kickoff. San Francisco-based Venables Bell & Partners created the spot.

“Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance,” said Loren Angelo, Director of Marketing for Audi of America. “Through the use of this unlikely new character – the Doberhuahua – Audi illustrates how compromise can be frightening in a humorous, memorable way.”

Noam Murro directed “Doberhuahua”, follows a young couple in their hunt for the perfect dog between a Chihuahua and a Doberman Pinscher. The pet store owner suggests a comprise and a new mix breed. The result is a Doberhuahua, with a disproportionately large head that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end. The hashtag used is #StayUncompromised.