Following the success of Audi A6 Lifestyle Edition, the German luxury brand has introduced Lifestyle Editions of the A4 and Q7 in India. The Audi A4 Lifestyle Edition starts at INR 43.09 lakhs while the Q7 Lifestyle Edition starts at INR 75.82 lakhs (both prices are ex-showroom).
Like all the special editions, the new variants offer additional equipment. The Audi Q7 Lifestyle Edition comes loaded with new features such as new Entry LED light (puddle lamp projecting Quattro logo), stainless steel side running boards (capacity of 150 kg each), Espresso Mobil coffee maker, Audi Cool Box, and a rear seat entertainment system with 25.6 cm screens mounted on the front seat head restraints. The screens have a resolution of 1200×800 and an internal memory of 16 GB.
The Audi A4 Lifestyle Edition sports Entry LED light which projects the four-ring logo, rear seat entertainment system (similar specifications as the one in Q7), rear spoiler, stainless steel pedal covers and smoked LED taillights.
The Audi A4 in India is available with a 1.4-liter TFSI turbocharged petrol engine and a 2.0-liter TDI turbo diesel. The former produces 150 PS and 250 Nm of torque while the latter is good for 190 PS and 400 Nm of torque. The Petrol engine can propel the sedan from naught to ton in 8.5 seconds while the oil burner can achieve the same feat in 7.7 seconds. Transmission is a 7-speed S-Tronic automatic unit.
The Q7 is also available with petrol and diesel engine options. The petrol motor is a 2.0-liter TFSI turbocharged unit which produces 252 PS and 370 Nm of torque while the diesel motor is a 3.0-liter V6 TDI unit which has 249 PS and 600 Nm of torque on offer. The flagship SUV comes equipped with standard quattro all-wheel drive system and 8-speed Tiptronic automatic transmission. The Q7 petrol has 0-100 kmph acceleration time of 6.9 seconds while the diesel does it in 7.1 seconds.
The rivalry between the trio of German luxury car brands has been intense in India for the past few years. Mercedes-Benz is the current king of the premium segment in the country by a comfortable margin. Audi ended 2018 calendar year in the third position behind BMW India with a decline of 18%. With the new special editions of its popular models, the automaker is hoping to drive volume growth this year.