The new Bajaj Avenger has been having an excellent response since its launch late last year. The nameplate which used to clock a rather mundane average monthly sales volume of around 3,000 units is now raking up in the tune of 20,000 units a month. The company has released a new TVC to keep the buzz alive.
The short video not only promotes the cruiser, but is also motivating buyers to go out and explore the world on their new Avenger.
The updated Avenger family now has three variants namely Street 150, Street 220 and Cruise 220. The Street variants offer sporty color theme, alloy wheels, black accents and a flat handlebar for improved handling within city environment. The Street variants target urban youngsters who use their vehicle to commute.
The Cruise variant targets touring enthusiasts with its high-mounted handlebar, relaxed ergonomics, spoke wheels, dual-tone color theme and a lot of chrome elements. Bajaj has managed to spin off two distinctly different ergonomic variants without making extensive changes.
Bajaj has been the buzzing brand for the month of December 2016. All thanks to the cracker of a new product in the form of Dominar 400. Launched at just INR 1.36 lakh, the new Dominar is the most powerful Bajaj ever.