January 1, 2013 saw a price hike for all BMW and MINI range of vehicles. BMW Group India has announced this marginal price hike following higher input costs and a depreciating Rupee though they continue to maintain a premium position in the Indian luxury car sector. 2012 saw BMW India stay atop the luxury auto market here having sold 9375 vehicles with Audi trailing with 9,003 cars sold. Mercedes Bemz India sold 7,138 cars for the year.
The price hike will range between 5% and 6%. Post hike, BMW range is now priced between Rs.25.50 lakhs to Rs.1.42 crores while the MINI brand will cost between Rs.26.60 lakhs to Rs.37.50 lakhs. The company is also on the brink of launching new products in the Indian auto market. New BMW 7 Series, new BMW X1 and BMW 1 Series hatchback are scheduled for launch in India during the current year.
The BMW 7 Series will commence production by mid 2013 while 1 Series will go into production by end of the year. The company has set about enhancing BMW dealerships to international standards, bringing in enhanced quality service and customer care. Sales outlets which currently stand at 33 will be augmented to span across 50 major metros and emerging markets in India. MINI India sold 302 cars in 2012.
MINI India Ex-showroom Prices, January 1, 2013
MINI Cooper 26,60,000
MINI Cooper S 29,90,000
MINI Cooper Convertible 32,50,000
MINI Cooper S Countryman 34,20,000
MINI Cooper S Countryman High 37,50,000