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New Ford Endeavour ends the reign of Toyota Fortuner

 
New Ford Endeavour sales April 2016

Toyota is reportedly planning to launch the new Fortuner this festive season.

The month of March 2016 witnessed the lowest ever monthly sales performance by the Toyota Fortuner but the brawny SUV managed to stay just ahead of the new Ford Endeavour. As expected, the downward trend continued in the subsequent month as well and this time, the Ford managed to claim the segment leadership.

This is the first time since its launch in 2008-09 the Fortuner failed to post segment leading sales figures. The premium ladder frame SUV from Toyota has been attracting customers with its strong road presence and off-road capabilities but the new Endeavour ticks all those boxes and even more. In addition to competition from its more modern rival, the anticipation for the next-gen Fortuner also comes as a strong reason for the current model’s dwindling sales.

Toyota Fortuner sales

The Fortuner’s age has been amplified by the arrival of the new Endeavour.

Speaking in numbers, the Fortuner registered sales of 509 units last month as against the new Endeavour’s tally of 560 units. Toyota Kirloskar Motor is reportedly planning to launch the new-gen Fortuner as early as this festive season (September to November). Any delay would simply mean that the new Ford Endeavour will have free run in the market.

New Ford Endeavour review 2.2 6-AT (53)

Modern interiors, bold exterior and rich equipment list are the strong selling points of the new Endeavour.

Also read – New Ford Endeavour review

The new Toyota Fortuner is based on the second gen IMV platform that also underpins the newly launched Innova Crysta. The 2.4L and 2.8L engines too are shared with the MPV.

New Ford Endeavour – Photos

 

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com