Marketing language strongly hints that the new SUV is the codenamed Ai3, a small car that’s slightly bigger than the even smaller Hyundai Casper seen overseas
Get ready to experience unfiltered adventures with Hyundai’s latest offering – an all-new SUV designed to bring out the explorer in you. Hyundai Motor India Limited (HMIL) has announced the imminent launch of this exciting new vehicle, set to take India by storm.
Hyundai India’s All New SUV – To Be Priced Below Venue, Creta
The all-new SUV is set to reflect Hyundai’s global vision of freedom of movement. Today’s announcement from HMIL suggests that the car will be a smaller model designed to appeal to a wider audience, including younger, tech-savvy drivers who value connectivity and mobility. It’s designed for those who are adventurous at heart and are always looking for the next exploration opportunity.
And yes, they mention advanced technology, superior safety, and strong performance. The use of terms like “smart mobility,” “advanced technology,” and “Gen MZ” suggests that this new Hyundai SUV will have features that cater to the younger, tech-savvy generation. It will be a feature-rich car designed to meet the demands of those who are always on the move.
New Hyundai SUV Target Customers – GEN MZ of India
Gen MZ refers to Generation Z and Millennial consumers. It is a term used to describe the demographic born between the mid-1990s and the mid-2010s who are digital natives and grew up with technology as an integral part of their lives. They are known for their tech-savviness, desire for unique experiences, and social consciousness. Gen MZ is an important target market for many businesses, including Hyundai, who aim to cater to their needs and preferences with their products and services.
Hyundai’s vision is to democratize the SUV life for their most loved customers. This means that the SUV may be affordable and accessible to a wider audience, making it easier for everyone to experience the joy of driving an SUV. The phrase “bring out the explorer in you” further implies that this SUV is designed for those who value mobility and connectivity and are always looking for new experiences.
Hyundai SUV Launch To Take On Tata Punch
Tata Punch has been enjoying a near-monopoly in the segment. Monthly sales of Punch have averaged in the 10k-12k range, making it the 2nd best-selling car from Tata Motors. Hyundai’s new Ai3 small SUV will compete directly with the Tata Punch. This new SUV from Hyundai has already been spied on test in India as well as abroad.
It is expected to be powered by the same engine options that are on offer with the Venue SUV. These are 1.2 liter petrol NA and 1.0 liter petrol Turbo. Both manual as well as automatic transmission options will be on offer. 2023 Hyundai small SUV will get more features than any other car in the segment, including some first in segment features, like sunroof. Prices of the new Hyundai SUV are expected to be in the range of Rs 6 lakh to Rs 10 lakh, ex-sh.
Observation – The term SUV (Sport Utility Vehicle) has become a popular marketing term used by manufacturers to promote and sell their vehicles in India. SUVs are seen as aspirational and desirable, and many consumers are willing to buy a vehicle that is perceived to be an SUV, even if it doesn’t meet the traditional definition of the term.
