XE aluminium word cloud sculpture is a result of Jaguar design collaborating with creative experts in varied fields and comprises 95 words using 7 languages, including French, German, Spanish, Italian, English, Russian and Mandarin.
Josephine Chanter, Design Museum Head of Communications said visitors like large scale installations, and the Jaguar XE sculpture is attracting attention. Computer modelling was used to create the words moulded to the Jaguar XE form with metal craftsmanship playing a key role.
Ian Callum, Jaguar Director of Design said it was fun bringing the XE word cloud to life. A specially commissioned film dubbed the ‘Perfect Ten’ of Jaguar’s brand heritage has been put together to include selections made by AC/DC’ Brian Johnson, Goodwood’s Lord March, and Jaguar’s Director of Design, Ian Callum. Thsi evening’s XE launch is accompanied by a film and display of the ‘Perfect Ten’ Jaguars. They are SS100, XK120, C-type,D-type, MK II, E-type, XJ13, XJ6 S1, TWR XJS, and XJR-9.
Jaguar will hold 2 special events in London. Event 1 at Earls Court hosts the Jaguar XE world premier (XE S Derivative) only. XE’s full range will be revealed at Paris Motor Show press conference on 02 October. Today’s shoe will be narrated by actor John Hannah, and special performances by Emeli Sandé, The Kaiser Chiefs and Eliza Doolittle ares scheduled.
The second event is a live 45 minute performance by Emeli Sande at a secret location for 200 VIP guests. She will debut her Jaguar FEEL XE song. The car will be revealed as part of the event, which can be seen below. Webcast will commence at 11:45 PM India time.