New Jeep models are coming to India in 2021 in a bid to repeat the initial success of the Compass.
Fiat Chrysler Automobiles (FCA) has confirmed that “two to three” new Jeep models will be hitting the Indian market in 2021. The automotive group is apparently “very serious” about its India operations and plans to repeat the initial success it had had with the Jeep Compass. FCA has also mentioned that the current dip in sales is temporary and the new Jeep SUVs will make up for it.
The American manufacturer, which primarily concentrates on making SUVs and off-roaders, intends to launch the all-new Wrangler Rubicon in India within the next few months. It will be a CBU product while the above-mentioned upcoming models would be assembled at FCA’s Ranjangaon manufacturing facility, near Pune.
As you may know, FCA understood Jeep’s potential on the Indian market when the made-in-India Compass was launched back in July 2017, with prices starting at around Rs 15 lakh ex-showroom. It was quite an attractive figure since the brand previously had only the CBU Wrangler Unlimited, Grand Cherokee and Grand Cherokee SRT — all coming at an unreasonable price point, especially in comparison to their direct rivals in the luxury segment (in the Indian context).
Back then, FCA India was struggling with ‘Fiat’ brand and the Jeep Compass came as a fresh breeze of hope. The group had invested around 250 million US dollars for Jeep India and the entire investment was recovered within an appreciable span of time. In fact, more than three-quarters of the sum was contributed by the Jeep Compass alone.
However, with the growing number of competitors in the SUV market, Jeep Compass sales have dropped to a drastic low. Meanwhile, the Tata Harrier and MG Hector which employ the same FCA 2.0 Multijet diesel power plant as the Compass are seeing way more success thanks to their better pricing. To take things into perspective, the top-end Jeep Compass Trailhawk is expensive by around Rs 10 lakh compared to the Harrier or Hector in their highest trim. One could argue that the Jeep Compass offers much better build quality and material usage, but if those were the priority of average Indian buyers, certain cars would never come to the top of the sales chart.
FCA India has not shared any other relevant information about the upcoming Jeep products, other than the fact that they will debut next year. As far as the Indian market is concerned, pricing is key and the list of items (mostly interior features) which come alongside an attractive price tag would boost the overall desirability.