Land Rover Defender 2020 India-launch price starts at Rs 69.99 lakh. The 2020 avatar of the iconic off-roader is now open for booking.
Jaguar Land Rover India has opened the order book for its new Land Rover Defender. The bookings have been opened alongside a final launch price of Rs 69.99 lakh ex-showroom The new Land Rover Defender is available in two distinct body styles: 90 (3 door), and 110 (5 door); both as a Completely Built Unit (CBU). While bookings are now underway, deliveries are set to commence in August 2020.
|2020 Land Rover Defender||Prices Ex-sh|
|90||Rs 69.99 lakh|
|90 S||Rs 73.41 lakh|
|90 SE||Rs 76.61 lakh|
|90 HSE||Rs 80.43 lakh|
|90 First Edition||Rs 81.30 lakh|
|110||Rs 76.57 lakh|
|110 S||Rs 79.99 lakh|
|110 SE||Rs 83.28 lakh|
|110 HSE||Rs 87.10 lakh|
|110 First Edition||Rs 86.27 lakh|
Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) stated that the new Defender embraces its rich lineage in a modern 21st-century package that makes it extremely capable, on and off the road. The original Defender models have always been praised for their go-anywhere capability and the 2020 model would not be any different.
The entry of the iconic off-roader brings forth the brand’s most capable and durable product while retaining the ‘authenticity and character’ of the original model. Powering the 2020 Land Rover Defender is 2.0-litre turbocharged petrol engine that makes close to 300bhp and 400Nm of torque. Needless to say, the output is sent to all four wheels via one of the best all-wheel-drive systems in the business.
In all, the new 2020 Land Rover Defender is offered in five different variants across both 90 and 110. This includes Base, S, SE, HSE and First Edition. As is the norm, all vehicles are offered with a range of customisable seating options, accessory packs and features. The 2020 Defender features a 360-degree Surround Camera, Wade Sensing, Electronic Air Suspension (Standard on 110), Smartphone Pack, Connected Navigation Pro, Off-Road tyres, Centre Console with refrigerated compartment (optional) and more.
Even though JLR’s global sales dived down in 2019, the story in India has been more favourable. The brand was able to surpass the 5k sales mark. This bodes well since the company has, for the first time, displaced a German luxury brand in the top order. With the market struggling to grow in recent months, 2019 sales for JLR have been positive. Sales grew by over 9 per cent compared to 2018 (which saw a figure of 4,596 units).
As the overall luxury car market size dwindled, JLR can take heart in its performance. The manufacturer is also enthusiastic about its new launches: Evoque and Discovery Sport facelift. Meanwhile, the Jaguar I-Pace is also scheduled to make its entry in the near future. A strong and updated product portfolio can help JLR peddle a relevant portfolio. With the ongoing slowdown continuing to play spoilsport, it would be interesting to see if current market conditions dampen the luxury car segment.