New Maruti Dzire becomes fastest to achieve 1 lakh sales in Indian automobile history

Maruti Dzire was launched back in May 2017. It has now become the fastest car to record 1 lakh sales mark in Indian automotive history.

Maruti Suzuki revealed today that their new generation DZire sedan has entered the record books by becoming the fastest car in history of Indian automotive, to achieve sales of 1 lakh. It has done this in just 5.5 months.

Expressing gratitude to customers for making Dzire the most successful entry sedan, Mr. R S Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said: “Indeed, the Dzire has brought an unprecedented disruption in the automobile market. The new Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer. Built afresh on the HEARTECT platform, the all-New Dzire continues to fulfil the growing aspirations of young and prosperous India. Committed to redefine the market, brand Dzire has not only expanded our share in the entry sedan segment but also expanded the industry size.”

Based on the new generation platform, new DZire is longer, wider, shorter, and lighter than the outgoing variant. It gets the same set of engines mated to manual transmissions. You also have the option of opting for AMT gearbox.

The new DZire is based on Suzuki’s new global compact car platform which benefits from a strengthened floor pan. Apart from getting a complete design makeover, the new DZire also gets a thorough update on the inside. New dashboard, more comfortable seats, hi-res MID, dual pod instrument console with aluminium insert on the rim, more legroom, and much more.

Engine options on offer are a 1.2 liter petrol engine and a 1.3 liter diesel engine. Both are mated to a five speed amt. You also have the option of AMT. Mileage claimed stands at 22 kmpl for petrol variant, while 28.4 kmpl for diesel variant. This makes the new DZire India’s most fuel efficient car. Price of petrol Dzire ranges from INR 5.45 lakh to INR 8.41 lakh while the diesel Dzire price ranges from INR 6.45 lakh to INR 9.41 lakh, ex-showroom, Delhi. Read Maruti Dzire Review.

The next-gen Maruti Dzire is be manufactured at the company’s Manesar plant in Haryana. Along with this, the car is also produced at their parent, Suzuki’s new plant in Becharaji, Gujarat. The new plant is a wholly owned by Japanese parent company Suzuki which has invested INR 2,500 crore on the project.

Swift and Dzire together generate over 42,000 units of sales for Maruti Suzuki India last month. This in spite of the fact that many new cars have been launched in the segment. With Maruti to launch the new gen Swift at 2018 Auto Expo, expect their sales to grow by a few thousands more very soon.

Because of this high demand, Maruti has asked its vendors to make new investments and expand capacity to keep pace with the growth rate. The small car specialist is confident of meeting its target of selling 2 million units a year by 2020. Meeting the target would require increasing the production capacity significantly. The Gujarat plant is expected to receive another INR 2,500 crore investment in 2018-19 so that it can enter the second phase of operations.