Maruti Suzuki’s attempt to enter bigger league with SX4 and Kizashi sedans did not pan out in anybody’s favour. While brainstorming ways to reach premium status in Indian market, the company has come up with the plan of launching special showrooms to showcase premium products, like upcoming S-Cross and YRA hatchback, first.
Around 35 of Maruti premium dealerships are expected to open up in a year, starting with top metros like Delhi and Mumbai. As the new range of outlets gain popularity, Maruti Suzuki is hopeful of receiving bigger, more expensive and premium cars from the parent company in Japan.
These new dealerships will also help the carmaker to establish the fact that they are no longer an entry level car maker, but an all round car maker with a portfolio which will see small hatchbacks, compact SUVs, luxury SUVs, and sedans. These new launches will also help Maruti’s aim to increase production to 20 lakh cars annually by 2020.
Also, this will increase the stiffness of competition with the second largest car manufacturer (by volume) in the country, Hyundai Motor India. While Maruti Suzuki is aiming to attack and conquer just the sub-Rs. 20 lakh market, Hyundai also has the same growth strategy in its crosshairs. Hyundai India is said to be considering launch of Azera premium sedan (which is somewhere around Audi A3, Mercedes CLA segment) and Genesis luxury sedan (which rivals BMW 5-series, Mercedes E Class and Audi A6).
Only time will tell how the car buyers in India react to these exciting updates from Maruti and Hyundai, who together have close to 70% market share in the auto industry.
Via – ET Auto