New Maruti Suzuki Ritz diesel launched at Rs 5.31 lacs (Photos)
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New Maruti Suzuki Ritz diesel launched at Rs 5.31 lacs (Photos)

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A small, compact and economically priced diesel car at a time like this is just what the doctor ordered. Maruti Suzuki has announced launch of their new and refreshed Ritz diesel with prices starting at Rs.5.31 lakhs. As per company estimates Ritz will be highly fuel efficient, 10% more than predecessor and will offer mileage of 23.2 kmpl. Ritz will be available in two tone interiors and will be fitted with a new audio system with USB, electronically adjustable mirrors and information display on its instrument panel.

Ritz diesel with a new ZDi engine will be priced at Rs.6.23 lakhs. This will feature alloy wheels, dual front air bags and audio controls mounted on the steering wheel. The company is confident of its acceptability in the market primarily due to its fuel efficiency which comes when fuel prices are being increased once too often for commuter’s comforts.

Besides this factor, it is the Ritz driving comforts which will also attract buyers while its attractive colors of Mystique Red, Granite Grey and Breeze Blue add to its charm. Ex showroom Delhi prices for Ritz LDi will be Rs.5.31 lakhs, Ritz VDi will be Rs.5.64 lakhs, Ritz VDi with ABS will cost Rs.5.82 lakhs while the top model Ritz ZDi will be priced at Rs.6.23 lakhs.

New features in Ritz
Improved fuel efficiency of 23.2kmpl in Diesel.
New front design
Signature front smiling grille embossed with Suzuki signia
Stylish headlamp
Sporty rear spoiler
Elegant Body Side moulding
Red dual tone interiors
ZDi introduced with Air Bags , Alloy wheels and Steering Audio Controls
Improved rear seating with improved lumbar support
Multi-information display in Instrument Panel- including fuel efficiency
New Audio with USB
Electrically adjustable ORVM
Day & Night IRVM
Three new colours- Mystique Red, Granite Grey & Breeze Blue

Read the news release below for more information.

New Ritz

Smart facts on Ritz
Fastest to sell 100,000 units in A2 + segment in 18 months
First auto brand to have over 1 million facebook ‘fans’
2 lakh sales in just 37 months

Auto News Release

Maruti Suzuki introduces a refreshed Ritz Diesel delivering 23.2 kmpl

Fuel efficiency higher by 10%
New front design
New ZDi variant
New dual tone interiors
52 changes in the new car
3 new colours

New Delhi, 3rd September, 2012: Car market leader Maruti Suzuki has unveiled a refreshed avatar of Ritz Diesel. Priced attractively at Rs. 5.31 lakh onwards, the new Ritz Diesel is sure to entice new age buyers who are looking for contemporary design, unmatched performance and superb fuel efficiency.

The refreshed Ritz Diesel is packed with 52 exciting changes such as new front design, new dual tone interiors, new ZDi variant, multi-information display on instrument panel, new audio system with USB, electrically adjustable rear view mirrors and body side moulding.

A pleasant delight is the 10% improvement in fuel efficiency from 21.1 kmpl to 23.2 kmpl for the Ritz Diesel, which has been achieved with numerous initiatives by the Company’s engineers. These include use of reduced friction engine and calibration optimization.

For the first time, the Company has also introduced an all new ZDi variant at Rs 6.23 lakh in the Ritz Diesel with top of the line features such as Alloy Wheels, Dual Front Air Bags and steering audio controls.

On the introduction of the new Ritz Diesel, Manohar Bhat, Vice President (Marketing) Maruti Suzuki India said, “It is heartening to see a fairly young brand crossing 200,000 sales mark in just 37 months. This reflects the huge customer acceptability of the Ritz. Numerous changes being introduced now will make the Ritz brand more vibrant. Most important, the new Ritz is more fuel-efficient with enhanced driving comfort. This makes it even more attractive for the customer and also gives us confidence to generate additional sales.”

Exteriors

The interesting changes include a new front fascia with a smiling grille, stylish headlamps, new bumper, and integrated rear spoiler. Together these boost contemporary styling of the car.

New age interiors

Improved seating on the rear seat is achieved with improved lumbar support. A new red dual-tone color scheme (exclusively in the mid and higher variants) make the interiors more dynamic.

Acclaimed DDiS power

Under the hood of the new Ritz Diesel lies the celebrated 1248cc DDiS engine delivering a high fuel efficiency of 23.2 kmpl (Certified fuel efficiency as per CMVR Rule 115). The highly successful diesel engine returns a torque of 190Nm@ 2000 rpm and unmatched power of 75ps@4000rpm, with 5-step multi-injection technology for smooth and effortless running. Ritz Diesel achieves a speed of 0-60 kmph in 5.9 sec.

Vibrancy in Colours
New Colours Mystique Red* Granite Grey Breeze Blue
Existing Colours Superior White Silky Silver Bakers Chocolate

*Mystique Red is the exclusive colour for new Ritz

Prices
Variant Ex Showroom Delhi (in Rs lakh)
new Ritz LDi 5.31 lakh
new Ritz VDi 5.64 lakh
new Ritz VDi with ABS 5.82 lakh
new Ritz ZDi 6.23 lakh