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Nissan aims to become No.1 Asian car brand in Europe: 2013 Geneva


Nissan is getting closer to their goal of becoming the No.1 Asian car brand in Europe. Following better sales reported for the month of February 2013, as compared to those experienced in January 2013, Nissan is now the No 1 Asian car brand in the UK, France, Spain, Belgium and Hungary.

nissan resonance concept at 2013 geneva motor show (3)In the month of February 2013, Nissan’s market share in Europe touched 4.2%, a 0.3% increase from its share in January 2013. Future in Europe too looks bright as Nissan revealed their Note and Nissan LEAF – their 100% electric vehicle at the 2013 Geneva Motor Show, along with Resonance Concept, Nismo 370z, and Juke. You can see these cars in the image gallery below.

Sales across 13 European countries were more positive while sales in UK were up 7%. The company sold a total of 49,114 units in February 2013 which drove up market share in 7 European markets which included Ireland, Switzerland, Austria, Belgium, Sweden, Hungary and Russia.

Market share in Denmark and Ukraine also showed a significant increase in sales by 18% and 10% respectively during the month of February 2013, as compared to the same month in the previous year.

Despite the economic downturn across markets, the company is optimistic for increased performance during the current year and have even more exciting products lined up for the months ahead.

Nissan Vice President for Sales Operations in Europe Guillaume Cartier, commenting on Nissan’s successful sales performance and ambitions for 2013, said: “We expect 2013 to be a strong year for Nissan in Europe. We have a high performing manufacturing base in Europe and a strong pipeline of exciting products that will bring even more buyers to Nissan dealerships across Europe in the coming months.”

“Despite the economic downturn, Nissan’s ambitions in Europe remain stronger than ever and we aim to expand our European presence by increasing localised manufacturing and investment in the region.”


About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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