Nissan’s sports commitment sees the auto manufcaturer step in as global sponsor of International Cricket Council (ICC) for 8 years. The multiyear deal runs through 2023. During this time Nissan will sponsor ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, Under 19 tournaments, Women’s Cricket, and qualifying events.
The ICC partnership signed in mid October 2015 is a strong peg in Nissan’s sports sponsorship strategy and helps take the Japanese carmaker to global cricket enthusiasts and fans. As global partner, Nissan’s rights include extensive in-venue activation, broadcast and digital rights at ICC events. Beside ICC, Nissan is currently associated with UEFA Champions League, Rio 2016 Olympic and Paralympic Games, Olympic Teams of Great Britain, Mexico and Brazil, National Collegiate Athletics Association, the Heisman Trophy, City Football Group, and GT-R ambassador Usain Bolt.
From (L to R) Guillaume Sicard, President, Nissan India Operations; David Richardson, Chief Executive, International Cricket Council; oel de Vries, Corporate Vice President, Global Head of Marketing Communications and Brand Strategy, Nissan Motor Co.; and Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd
With sports being about pushing boundaries, taking risks, surprising and inspiring, Nissan shares the above beliefs. Nissan will help take brand values of accessibility, excitement and pure fun, and its cars to a worldwide audience through its cricket association.
For a large number of adults, cricket was a sport one played in childhood. Nissan aims to recreate those memories and bring back the fun to us in an unexpected manner move through unexpected people, unexpected places with unexpected situations. It’s not everyday that a regular morning jogging session turns into a memorable experience for life with unsuspecting joggers running into Irfan Pathan.
You can seen in the video below, how within a matter of few minutes, excitement is created amongst morning joggers, old and young, to play cricket even when nobody was prepared. This is just the beginning of Nissan’s approach to making unexpected access a part of fans lives.
The ICC partnership deal lets Nissan take the sport to fans through an exclusive range of exciting cricket moments of cricket with many more planned surprises scheduled. This will include a trophy tour, flag bearer, WCT20, and activity at 2016 Delhi Auto Expo. The global cricket deal will nurture increased connect through Nissan’s innovation and excitement, passion and energy of the sport to create special unexpected moments for fans. Stay tuned by following Nissan India on Facebook.