Nissan Motor Co. Ltd., Japan’s second largest auto company is looking to expand its market share in Kenya for which the company is depending on the local government for support. The company wishes to open a local assembly plant provided the government acts on certain tariffs, power supply and makes changes in import duties where new and used cars are concerned.
To ensure success of the new Nissan assembly plant, the Kenyan Government will also need to look into boosting of electricity supplies and cutting of red tape for new businesses while current import duties prevalent in the country were not favorable and will need to be rectified.
The Japanese automaker has also made changes in its dealership and marketing strategies while actively embarking on advertising tactics to boost market share which has seen a sharp fall in recent times. In August this year, Nissan Motors had appointed two South African firms and a Kenyan company to jointly take care of dealer networks where sales and service was concerned to take the place of their long standing franchisee DT Dobie.
Nissan aims to take over more control in the Kenyan market as the country is a central hub for new businesses. The company will be creating new jobs and enhancing infrastructure while products on offer will include Nissan’s NP200 and NP 300 pickups which are produced at the company’s South African plant. The company also plans the Nissan Sentra to take the place of Sunny while the new Qashqai and Patrol Y62 will be introduced.