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Nissan beats Hyundai and Toyota to become largest selling Asian car brand in EU

nissan europe
nissan europe

Nissan reports record sales in first half of 2015 making it the best-selling Asian brand in Europe.

Nissan sales in European Union during the period January to June 2015 stood at 294,140 units, up 4.3 percent as compared to sales in the same six month period of 2014. The company currently hold 4.2 percent market share in Europe with more customers putting their trust in the company, thus making Nissan a leading Asian brand in Europe.

nissan europe

We’re delighted customers have continued to put their trust in Nissan to make us the number one selling Asian brand in Europe – Nissan Europe Senior Vice President of Sales and Marketing, Guillaume Cartier.

If we consider entire Europe (Russia, Ukraine, Kazakhstan and Caucasus), Toyota still leads the race with 451,000 units sold in the same period, whereas Nissan comes second at 384,726 units sold, while Hyundai comes third at 185,240 units.

High sales across Europe were noted both where Nissan Qashqai SUV and Nissan LEAF electric were concerned. The Japanese automaker noted sales far in excess of both Toyota and Hyundai in the first half of this year with new car registrations increasing substantially in UK (+34%), Spain (+18%) and Germany (+11%) as compared to sales of Toyota.

Growth over next six months of 2015 also looks positive with Nissan St. Petersburg facility celebrating production of its 200,000th vehicle while in Italy, passenger sales increased over 23 percent with 32,611 units sold. In France as well, Nissan recorded best ever market share at 3.7 percent in the January to June 2015 period while in UK, Nissan passenger car market share was the highest ever in company history.

Nissan exports from India

Nissan India also helps the the Japanese brand to meet demand in Europe.

Nissan with the most extensive presence across Europe, employs over 17,600 staff. Last year the company plants in UK, Spain and Russia noted outstanding performance with increased production of crossovers, small cars and SUVs. Nissan LEAF has also seen overwhelming response with 96 percent of customers keen to recommend the electric vehicle to friends.

News Release


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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