Launched in September last year, Nissan Evalia sales have not managed to meet expectations. In the last six months, Nissan India managed to sell just 921 units, which is very less, considering the segment to which the car caters. Other cars in the segment, like Maruti Suzuki Ertiga and Chevrolet Enjoy, both have managed to register decent sales, 5,000 its and 2,500 units respectively every month.
We are not sure whether this price decline is a part of a special offer or a marketing strategy to attract more customers. Their tweet reads, “Celebrate #JoyofSpace & a mileage of 19.3 kmpl, now at a Spl price of Rs 7.99 lacs! Test Drive #Nissan #Evalia today.” We are awaiting reply from Nissan India officials on the matter.
— Nissan India (@Nissan_India) July 31, 2013
Powered by a 1.5L diesel engine, Nissan Evalia is available in 4 trims. Manufactured at Renault-Nissan plant in Chennai, Evalia has more than 80% of localized content. It is only offered with a diesel engine, mated to a five speed manual gearbox. One of the main reasons contributing towards low sales of Evalia, is it’s sliding rear door with butterfly opening style windows, which failed to click with buyers in India.
On a more positive note, Nissan India is expected to launch Evalia facelift by Diwali. This will feature captain seats and sliding windows (like in Maruti Omni), apart from minor changes to the front and rear.
Nissan also has plans to increase their market share in India to 10% by 2016. They will introduce 10 new cars, add two more distributors and increase dealership network, in order to achieve their aim. They have already announced the new Datsun brand, and now look forward to the launch of Terrano SUV in the coming weeks.