Nissan may be one of the fastest growing automotive brands globally but the Japanese automaker’s Indian subsidiary is suffering from poor sales for the past several months. According to industry data, Nissan India ended the 2015 calendar year with sales of 21,547 units which is 41% lower than what it managed in 2014 (36,575 units).
Absence of significant product launch activity, fresh competition and the Terrano falling out of prominence can be attributed to the plummeting sales. The Nissan Micra and Sunny are nowhere close to their respective segment leaders when it comes to average monthly sales.
The Renault Nissan Alliance is working towards capturing a combined market share of 5% in India but considering that Nissan’s share slipped from 1.19% in December 2014 to a paltry 0.60% in December 2015, the automaker is going to have a highly challenging job of meeting the expectations. Datsun ended 2015 with a market share of 0.75% but the budget brand needs to fare much better in the coming months to compensate for Nissan’s abysmal show.
At the Auto Expo, Nissan would be debuting the X-Trail 7-seat premium SUV which would be launched later this year. Given that it will cater to a fast growing segment, it has the potential to improve things for Nissan but the need of the hour is a volume spinner.
Coming to Datsun, the brand has come up with a comprehensive “ISayYes” advertisement campaign in a bid to improve its brand image in the country. Datsun is gearing up to launch the Renault Kwid-based Redi-Go hatchback which is expected to bring in the much needed volumes. The budget brand is also working on the Go-Cross compact crossover SUV which will be showcased at the Auto Expo in the form of a design concept.
New Nissan X-Trail – Photos
Datsun India New Brand Campaign – Videos
Via – Team-bhp.com