Nissan India’s mid-term objective is to acquire 5% market share in the India but as things stand right now, that target looks challenging. Nissan India managed to sell a meager 1,297 units in the month of September 2015 which is 58.5 % less than what it achieved in last September (3,127 units).
The last time Nissan India sold lower then 1,297 units was two years ago, in July 2013. That month the company had sold 1,225 units.
This September also marks the brand’s 12th consecutive decline in monthly sales (YoY). The current market share is at 0.57%. The decline sales can be attributed to lack of launch activities this year. While Nissan launched a few limited special editions and upgraded its Sunny/Micra duo’s CVT, there has been no comprehensive facelifts are new product launches.
Nissan India MoM sales performance
The brand’s best seller, Terrano SUV, has been witnessing a slump in the recent months owing to the advent of new comers Hyundai Creta and to some extent the Maruti S-Cross. Sales performance of the Sunny sedan, which plays in the high volume segment dominated by the Honda City and Maruti Ciaz, have been appallingly low.
Production of the Nissan Evalia has been halted due to low demand while the Micra emerges as the second best selling Nissan in India, with an average monthly sales volume of 609 units.
The negative sales growth and consequent inventory pileup could result in massive lay-offs at the jointly run Renault-Nissan Alliance manufacturing plant in Oragadam near Chennai. This facility is the country’s largest integrated automotive manufacturing unit which has an installed annual production capacity of 4,00,000 units.
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Numbers Via – Team-bhp.com