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Nissan LEAF electric vehicle 2013 launch in Puerto Rico: 1st in Latin America, Zero Emissions, Zero Excise Taxes

Nissan Motor Company has announced that their new 2013 Nissan LEAF is ready for Puerto Rican markets in January. Nissan Motor Company and Government of Puerto Rico have signed a memorandum of understanding to project electric vehicles in the country and hence Nissan LEAF which is a 100% electric vehicle and a bestselling model all across the globe is staking its claim in the country where it will be present in all company showrooms.

Nissan LEAF was first introduced in 2010 and ever since its launch has received its fair share of attention due to the fact of it being a competent and high performing electric vehicle. It gained in importance in markets of Europe and US where both private and public organizations also came up in support by setting up proper infrastructure facilities. Now Puerto Rico is being offered these all electric Nissan LEAF wherein an initial supply of 150 vehicles will be launched early next year.

This will bring about clean transportation and new technology to the island. Nissan LEAF will be assembled at the company plant in Smyrna, Tenn. To enable production and to increase capacities, Nissan has taken a loan of $1.4 billion through the US Department of Energy so as to enable production of Nissan Leaf and its battery pack in the US. To ensure better sales, the Puerto Rico Government is also in the process of offering a 65% excise tax cut to buyers of all hybrid and plug-in vehicles and 100% exemption on complete electric vehicles till 2016.

News release: Nissan Readies 2013 Launch of the Nissan LEAF Electric Vehicle in Puerto Rico, Without Excise Taxes

Zero emissions, Zero excise taxes; Puerto Rico joins select group of countries building a foundation for zero-emissions mobility by setting consumer incentives and promoting the creation of infrastructure.

Puerto Rico is the first Latin American market where the Nissan LEAF will be sold.

Fourteen months after the company and the government of Puerto Rico signed a memorandum of understanding (MOU) to explore and foster the future introduction of electric vehicles in Puerto Rico, Nissan prepares the 2013 retail launch of the first and best-selling 100 percent electric vehicle (EV) in the world, the Nissan LEAF. With this step, Puerto Rico will become the first Latin American market where the Nissan LEAF is sold in retail showrooms.

More than 35,000 Nissan LEAF electric vehicles have been sold worldwide since its global launch in 2010, mainly in markets like Europe and the United States, where public and private organizations have partnered to drive consumer demand, build the necessary infrastructure and eliminate barriers to clean transportation. Key steps being taken in Puerto Rico are enabling Nissan´s introduction of this new technology in the island:

Zero Emissions, Zero Excise Taxes – The amendment of a law (INTERNAL REVENUE CODE FOR A NEW PUERTO RICO), signed by Governor Fortuño on August 23, eliminates import excise taxes (arbitrios) for electric vehicles, in recognition of their environmental advantages. When available in 2013, the Nissan LEAF will pay zero import tariffs.
Emergence of Charging Infrastructure –The municipalities of Bayamón and Ponce have installed public charging stations. In anticipation for more favorable conditions for EVs in Puerto Rico, Nissan has installed charging stations in Cataño and Toa Baja. Also, public and private entities have installed charges in Carolina, Santurce and Río Piedras. Although most Nissan LEAF customers charge their cars at home and one full-charge is sufficient to drive approximately 100 miles, the emergence of a charging stations an encouraging step toward the proliferation of the technology.

“Nissan made a conscious investment on zero-emissions mobility with a 100 percent electric car that has proven its quality under extremely different driving conditions around the world. We are proud to collaborate with some of the most progressive national, state and local governments – in terms of EV policies – which enable the arrival of the Nissan LEAF by following through on their environmental vision. Public sector partners, such as Puerto Rico, recognize their role, not just as supporters of green technologies, but as change agents that consider the practical conditions under which the future can be ´pulled forward’ and realized today,” said Bill Krueger, vice-chairman of Nissan Americas.

“Puerto Rico sets the bar in becoming the first Latin American market where the Nissan LEAF electric vehicle will be launched. This is the result of strong efforts that began with the signing of an MOU with the government in 2011 to explore zero emissions transportation on the island,” said Ken Ramírez, managing director of Nissan Latin America & the Caribbean. He added, “Today, Puerto Rico demonstrates leadership in establishing consumer incentives, in this case with the elimination of import excise taxes for electric vehicles.”

As preparation for the launch of the Nissan LEAF in 2013, Nissan and Motorambar have invested in specialized training for dealership sales and service teams so they are proficient in EV technologies in the short-term. This rigorous process entailed in-person training at the company´s facilities in Smyrna, Tennessee.


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