Nissan India registered a decline in car sales for October 2012 by as much as 38%. Upheavals in the Indian auto sector following tough market conditions, Nissan India car sales have suffered in the last month. Taking the period April to October 2012 into account, the company recorded cumulative sales of 23,642 units as against 12,570 units in the corresponding period of the previous year.
Most sales were seen in the Micra hatchback and Sunny sedan as was seen with X-TRAIL, Teana and the 370Z sports car. Bookings for the recently launched Evalia are also coming in as the company looks ahead at increased sales during the upcoming festive season. A special festive offer is being initiated to entice customers into showrooms wherein customers stand a chance to get refunds on purchases and winning 500 gms of gold.
In September, Nissan also launched their special edition Micra PRIMO along with brand ambassador Ranbir Kapoor. This limited edition model is seen with LED lighting with ORVM mirrors, remote controls for rear view mirrors, rear parking sensors with indicators and Double DIN premium audio system with USB port. The model is priced at Rs.22,000 over the standard Micra and is available in four petrol variants and two diesel variants. True to Nissan style, the company is also offering round the clock assistance, extended warranty and roadside assistance on all their products.
On the other side of the coin, Nissan has also declared that from 1st November 2012 prices of Nissan Micra and Nissan Sunny will be increased following higher material costs and increases cost of transportation due to rising fuel prices.