Nissan Micra comeback is expected to make a significant impact on Nissan’s Canadian sales. The small car is designed with today’s Canadian drivers in mind. “This car is key because it will truly widen our appeal to Canadians. It was a big miss in Canada, especially in Quebec, the bigger urban areas for a smaller, sexy European car with high quality and great value. And I think with this car we are going to bring it to market and I think we are going to attract a brand new type of customer,” said Christian Meunier, President, Nissan Canada.
“The point is to share with the journalists the car, explain the car, and then drive the car in urban and then highway conditions. Let them experience the product. Let them experience the value of the car,” said Meunier.
“One of the things that sets the 2015 Canadian Micra apart is the fun factor. So for things like personalization, we have a wide variety of very affordable packages, to front and rear sway bars. We are the only country in the world that has that, so dynamically it is fun to drive, and it’s fun to look at,” said Tim Franklin, Nissan Product Planning.
“This car is going to be a real complement to the line-up. It is going to broaden our appeal to the Canadians. I think it is really going to help us get to an 8 percent market share, and that is really what we want to accomplish with this,” said Meunier.