Nissan Motors India Private Limited has been busy with IPL events with the latest season having engulfed the country. Nissan India last week announced that they have signed up as official Car Partners of Delhi Daredevils Team and a high profile function was held in Delhi to seal this contract. A number of IPL players which also included David Warner, Umesh Yadav, Ashish Nehra and Irfan Pathan attended the function. Nissan cars will be seen ferrying team players to and from the matches and a few Nissan Evalia utility vehicles have been pressed into service.
At this announcement function and mixing business with pleasure, Nissan India had put a Nissan Sunny Xtronic CVT sedan on display. This vehicle with Continuous Variable Transmission is slated to be highly fuel efficient over and above that seen with traditional automatic gearbox making it ideal for city travel. Nissan Sunny Xtronic CVT offers 17.97 kmpl making it a good 20% higher than that seen with its manual version. Internal space is also at a premium which is what makes the vehicle more attractive while efficiency is augmented due to the presence of Adaptive Shift Control Technology.
Nissan India is also official car partners for Pune Warriors India, Chennai Super Kings, and Rajasthan Royals IPL 2013 teams. In increasing the company’s presence, Nissan has been active on Facebook and Twitter where participants stand to win match tickets. The Nissan Super Fans League initiative encourages fans to upload Crazy Pics to win T20 Match tickets in Chennai, Jaipur, Pune, and Delhi. Submissions need to be shared with friends to get get maximum votes in order to win. Those participating via Twitter need to tweet using #NissanSFL and answer cricket and Nissan car related questions in order to win.