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Nissan serious about Indian auto market

Nissan’s big plan for the Indian auto market includes a 9-vehicle line up of which, 5 would be built within the country for the sake of price economy that’ll fuel competition. Nissan isn’t an official exhibitor at the Auto Expo 2010 either but their Indian plans are rock solid, though a tad bit late as some may feel.

Presently, Nissan only imports a handful of 400 X-Trail SUVs and Teana sedans to India and this entails a high cost factor. Production of compact cars at the Indian unit will begin in the next quarter and volumes will be high considering they plan exports from India. Plans include exporting 110,000 compact car units in 2011, and the figure is set to go up soon enough. The figure set of production of vehicles for distribution in the Indian auto market hasn’t been disclosed but they’re aiming for a 5.5% market share.

The latest Nissan compact is intended to be a replacement for the March/Micra subcompact in Europe. Variants will be available along the way; they include the hatchback, sedan, & another body type, alongside diesel models too.
To make their partnership profitable, Renault will also make available a car on the same V platform. Locally built Nissan units are likely to include a light commercial vehicle (LCV) that’s being co-developed with Ashok Leyland Ltd. The super low cost car from Bajaj Auto Ltd that’ll be marketed by Renault, and Nissan, is not part of the latter’s 9-vehicle line up as it’s yet undecided whether the car would wear the Nissan badge.

Growth plans include expansion of a dealer network all the way to 55 in the next 2 years from its current statistics of seven. Both, Nissan and Renault have had to delay their entry into the Indian auto market as recession forced savings on investments. This partnership is also considering sourcing auto parts from India for their global ventures. At present, Nissan has 97 local suppliers for Indian vehicles.


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