Nissan Sunny XV special edition launched for a much needed boost in sales
Nissan has priced the new Sunny XV special edition at INR 8.60 lakhs for petrol variant and INR 9.68 lakhs for diesel variant (Ex-showroom, New Delhi). Sunny sedan sales have averaged around 1900 units monthly, in the past six months. Nissan aims to add a spark in sales with the new special edition Sunny. The special edition will also have a host of exterior and interior updates to ensure that it stands out from the rest. These changes however, will only be cosmetic in nature, while engine specifications will stay the same.
Coming in with same petrol and diesel engines as seen in standard model the new Sunny XV special edition will possess some added features and enhanced comforts which will justify its higher price tag. These updates will include rear parking camera with sensors, 2 din multimedia system with touchscreen and rear spoilers. The petrol engined options will roll out max power of 100 PS at 6000 rpm while peak torque is at 134 Nm at 4000 rpm. The diesel engine variant will churn out 86 PS peak power at 3750 rpm with torque figures touching 200 Nm at 2000 rpm.
Both these engines will be mated to a five speed manual transmission. An X Tronic CVT automatic transmission variant is also scheduled for launch in the coming months. Nissan has announced, that both Micra and Sunny will receive automatic gearbox in the near future.
Nissan is aiming to capture a 10% market share in the Indian auto industry by 2016, from current 1.6%. In order to achieve this, they will be launching new cars and increasing the network of their dealerships in India. For Jan 2013, Nissan India sales declined by 21%.
Mr Nitish Tipnis, director of sales & marketing of Nissan’s national sales company in India, Hover Automotive India said, “Sunny has been a success in India right from the time of its launch in September 2011 and the car has continued to be a popular choice amongst customers in the mid-sized sedan segment. The launch of this special edition is a ’thank you’ to our customers for making Sunny such a success. We hope to further delight them with the generous range of enhancements on offer and, as you would expect from Nissan, the addition of even more advanced technology.”