Nissan takes a huge step forward in the Indian auto industry today
Nissan Motors, in a bid to strengthen their portfolio in Indian auto industry, has announced the launch of two new vehicles. One of them, Nissan Sunny was unveiled today at an event in Mumbai. Nissan Sunny has been around since 1966, and in all these years, the sedan has successfully managed to create a space for itself in the auto industries around the world.
Somehow, India being a small car market, Nissan did not feel the need to launch Sunny on a large scale in India. But things have changed now. Indian car industry is experiencing exponential growth because of which car manufacturers from around the world are attracted just like bees are to flowers.
Mr Kiminobu Tokuyama, MD & CEO, Nissan Motors India, on the unveiling of Sunny India said, “The unveiling of the iconic Nissan SUNNY today reinstates our seriousness on business operations in India. It reiterates that we are as per schedule on our Indian plans including future product launches. Nissan SUNNY highlights the versatility of the global V- platform that allows us to benchmark ourselves with novel design features for the mid-size segment. The vehicle will offer more value to the discerning customer and carve out a niche amidst competition in the fast growing Indian automobile market.”
Other news which was revealed by Nissan India states that they will be launching a new van like vehicle by 2012 end. Currently Nissan cars are being manufactured at their unit (co-owned by Renault) in Chennai but soon their unit in Sriperumbudur (co-owned by Ashok Leyland) will be ready to manufacture phase 2 vehicles.
Dr Sumantran, Executive VC, Hinduja Automotive, stated, “The first phase will see three separate platforms being launched at intervals of 12-15 months. The joint venture company had acquired 380 acres for the purpose. The second vehicle due for launch in late 2012 will be a van-like vehicle that will be produced at Nissan’s plant in Oragadam near Chennai.”