Nissan X Trail limited edition at a price of Rs. 2,278,928 LE-Grade (ex-showroom, Mumbai): Do watch X treme trail

Nissan Motors along with National Geographic Channel will bring forth a new reality show which will be telecast on a number of TV channels.  An adventure reality show which will premiere on November 5th at 8 pm will be in 6 parts.

Off road adventure will see 8 contestants take part in a grueling ride through the deserts of Rajasthan, Rajaji National Park, to Himalayan ranges and finally to Ladakh.  Contenders will undertake this journey in SUVs from Nissan which will also take them to the Siachen Glacier, highest battlefield in the world.

A limited edition of Nissan X Trail SUV was also launched in honor of this great adventure.  It is priced at Rs  2,278,928 LE-Grade (ex-showroom, Mumbai), and will have additional features such as touch screen navigation, rear spoiler, X-Treme Trail Decal and door visor set besides the usual features of comfort and convenience offered by Nissan in their other SUVs.

Ramon Chibb, Senior Vice President –Content of National Geographic networks in India said that the X-treme trail would give contenders an experience of adventure and exploration. In his words, “Nat Geo has always worked with like-minded brands on creating some of the best integrated properties in the past. Adventure and exploration is in the DNA of National Geographic Channel and through our association with Nissan for X-treme Trail, we will bring out the powerful imagery of the extreme Indian terrains through an adrenaline pumping drama. The expedition was one of its own kinds of experience which comprise the journey of more than 4,000 kms, 32 days of shoot with a crew base of more than 40 people.We are very excited about this initiative as for the very first time a reality adventure show on Nat Geo will be telecasted simultaneously on four different channels, – Nat Geo, FOX Traveller, Star World and Channel V.”

A total of 40 contestants will traverse across 4000 kms in 32 days.  Rishikesh is where 4 lucky winners will be heading after the adventure of a lifetime. CEO, Hover Automotive India, Nissan’s Sales & Marketing Partner in India, Mr. Dinesh Jain said, “Brand Nissan is known for its product Innovations around the world. Nissan X-trail with the new 2.0L M9R fuel-efficient diesel engine combined with the most capable ALL MODE 4X4-i system makes it a unique vehicle in its class. In the X-treme Trail program, the Nissan X-trail has surpassed the expectations of all 19 amateur drivers and the two final winners who successfully drove it to one of the most difficult terrains in the world, the Siachen Glacier which also reconfirms the claims that the car is perfectly designed for city as well has off-road driving. We would like to mark this program by launching an X-treme Trail Limited Edition of Nissan X-trail which will enhance the driving experience for anyone who enjoys SUV experience. The limited edition will be on sale from the month of November 2012 at all Nissan 45 dealerships across India”.