“Ride of Your Life”, Nissan’s marketing campaign around the 2014 Nissan Altima was created to drive traffic to ChooseNissan.com and to the automaker’s model year-end national sales event. “The ‘Ride of Your Life’ campaign shows off the performance DNA that lives inside every Nissan and will help engage consumers nationwide, creating positive, lively conversation online and in person as we enter upon our year-end sales event,” said Jon Brancheau, vice president, marketing communications and media, Nissan North America, Inc. “With a blend of performance, technology, superior fuel economy and more, Nissan vehicles are intended to give drivers the ride of their lives.”
The TVC will be shown next week and presents Altima as an exciting sedan on the road. Director Brent Jones of Humble, production designer Page Buckner (Transformers, Spiderman, Iron Man 2) and event managers from Match Action, participants (real people, not paid actors) were selected for rides around the Horse Thief Mile at Willow Springs Raceway in “Nissan’s most advanced Altima racecar.”
And yes, there was a catch. The vehicle in use simply wore stickers but in reality was a standard Altima dressed as a racecar. When the skin was stripped, following the ride, participants were shocked. One participant’s experience was “This is crazy.” Another was left speechless, and a third said, “I would never imagine a four-door car could do this.”
“There’s no better way to market our cars than by highlighting the incredible performance that pulsates within the Altima each and every time it is driven,” added Brancheau.