NXP DRM live in-car demo for Indian automotive digital radio market
NXP successfully achieved live reception of Digital Radio Mondiale (DRM) services for vehicles in India with a successful live in-car demo at the Broadcast Engineer Society event that was held in New Delhi. New services launched by NXP feature a superior innovative technology that supports automotive land based digital radio signals broadcast over three major platforms. Successful completion of the demo has made NXP the first semiconductor company to showcase digital audio access from all three standards using a single car radio co-processor here.
NXP has designed a chipset module that is capable of handling three digital standard signals on a single platform. The live in-car demo was conducted in collaboration with All India Radio (AIR) which is the largest radio network in India and the world. Digital Radio Mondiale (DRM) is a service which helps to boost AM audio quality so as to provide individuals with enhanced radio quality.
DRM module so developed will not only help to improve radio quality over AM channels but also provide users with utilities like updates pertaining to real time traffic scenarios, news and natural disaster warnings. Car owners will also benefit from services like seamless communication between vehicles on road, remote car management, broadcast management, location based services and personalization settings.
Ruxandra Obreja, chairman of the DRM Consortium said, “The automotive industry in India, and in the rest of the world, is one of the biggest drivers of the transition from analog to digital radio. NXP’s live demonstration of a DRM car receiver at the BES event in January was a giant step in this transition. The work and tests which have been carried out since then by local agencies highlight that DRM in India is a reality and that the auto industry is at the forefront of the Indian digital radio roll-out.”
Ashok Chandak, senior director, global sales and marketing for India, NXP Semiconductors had this to say, “It’s incredibly exciting to have participated in this live DRM demonstration in India, showing that it’s possible to achieve high-quality digital radio performance even in AM bands. With this demo, we have become the first semiconductor company to demonstrate digital audio across all three global standards from the same car radio co-processor – a real milestone for NXP. Already, several automotive and car radio manufacturers have shown strong interest in using our DRM solution for future deployment. We’re also proud that our R&D center in India has played such a pivotal role in developing this technology. Many millions of people in India who haven’t had a chance to receive and experience FM radio quality before will soon be able to enjoy DRM, so it’s great to be playing a role in making this happen.”