BMW India and Ola announced an alliance for a new taxi service called – Lux Services. A Memorandum of Understanding has been signed which will redefine on demand mobility market in the country. BMW India will henceforth be the Lux Category Partner for Ola while the German automaker will also offer its products with easy financing, efficient after sales support and a guaranteed buy back option. BMW India will also offer driver training to Ola through this joint venture.
For a start, BMW 3 Series sedan will be available to operators while depending on demand, other models will also be offered. Ola Lux services offer bookings at a minimum fare of INR 250 and INR 20-22 per km. Ola Lux allows customers to avail of a premium experience enabling them to travel in the luxury and comforts of a BMW model.
BMW Financial Services India will offer 100% financing for upto 4 years at attractive rates of interest. Driver Training programs will ensure that certified BMW instructors, well versed with onboard technologies and safety systems prevailing on BMW models will offer training to Ola drivers, while after sales service package will further reduce cost of ownership.
BMW Service Inclusive Plus and BMW Repair Inclusive will be a part of the company MoU with Ola which is valid for upto 3 years of 1,00,000 kms. The terms of warranty covers all cost of maintenance, inspection and repair while certified technicians will conduct service operations using original BMW spare parts. Ola will induct BMW luxury vehicles into their fleet across Mumbai, Delhi and Bengaluru for a start while other locations will be added later.