Opel has announced their arrival into Australian and Chilean car markets. Opel brands will now be available in these two countries while new dealers have been appointed to take care of sales and service. In Australia, a total of 17 dealers, have been appointed and these are some of the most successful and well known auto dealers in the country. Opel is now present in all the state capital cities of Australia.
Here Opel range will consist of their Corsa supermini, Astra – five door compact hatchback, Insignia (Buick in N America and China) family sedan. These models will cover the small, light and medium segments which accounts for 80% of passenger cars in Australia. Opel arrival in Australia will mean that Holden brand of General Motors will now share its portfolio with Chevrolet.
Besides this, Opel will also be entering into the passenger segment in Chile where they will introduce Corsa, Meriva, Astra and Insignia. Opel recently launched in Israel while the company will continue with their expansion operations in countries like China, North Africa, Middle East and Russia.
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Auto News Release
Opel starts selling cars in Australia and Chile
Next steps in internationalization of the Opel brand
In Australia the initial model range consists of Corsa, Astra and Insignia. Opel competes in the light, small and medium market segments which account for around 80 per cent of Australian passenger car sales.
Opel sales will be handled initially by 17 dealerships, with sites in every capital city of every state. The dealers selected include some of Australia’s most successful and well regarded dealers. Their significant investment in unique Opel facilities is a testament to the potential they ascribe to the brand in Australia.
Opel also recently entered the growing market for passenger cars in Chile. The model range for this South American country currently consists of Corsa, Meriva, Astra and Insignia, offering an attractive range of body styles, powertrains and specifications.
German cars enjoy an excellent reputation among Australian and Chilean customers. Their market share in both countries has risen steadily in recent years, and Opel uses its advertising slogan, “Wir leben Autos”, to underline the brand’s German heritage and tradition of German engineering.
Sales in Israel began successfully last year. Opel will continue to expand in China, North Africa, the Middle East, Russia and Turkey.