The OOH (Out-Of-Home) advertising company will pay EMIs on the car for a period of 3 years while owner will have to pay EMIs for balance 2 years besides making 25% down payment on purchase of the car. In return car owners will have to carry advertisements on their cars in the form of vinyl stickers which would cover 40-60% of the car’s external space.
Dreamers Media CEO Sunis Mohamed, says that this novel way of advertising will enable brands to reach far and wide in a more effective way while it will also attract the attention of an extensive range of audience. Still in its infancy, this style of advertising is on the brink of expansion.
Dream Media is expected to launch this scheme in the first week of September and is targeting around 15,000 vehicles this fiscal and a total of 1 lakh vehicles in the next year. The only condition is that cars should not have an on road price over INR 6 lakhs and these vehicles should travel 1500 kms per month in metros and about 1000 to 1200 kms in Tier II cities.