As 16th Moscow International Motor Show is currently underway, Peugeot has put on display their new Peugeot 408 at their large 1600 sq meter pavilion. The vehicle will be launched in Russian markets ready for sale from 1st September 2012 with production already commenced in April this year at the company plant in Kaluga, South Moscow.
408 will be the first of Peugeot models to be produced here. It is a well designed vehicle targeting the working middle class in Russia. Peugeot 408 will offer enhanced comfort, the latest of equipment and higher levels of safety features. Being 4.70m in length it will also be the longest vehicle in this segment offering plenty of cabin space and additional room in the boot as well.
Its interiors will be seen with heated seats and a heating system which is one factor which will appeal to customers in Russia due to their severe weather conditions. The Peugeot 408 is the company’s attempt to bridge the gap between the 407 and 508 which is already available in China with a 1.6 liter engine offering 108hp while the 2.0 liter engine offers 150 hp. It has also been assembled and sold in Malaysia since June 2012.
Read the news release below for more information.
Auto News Release
The Peugeot 408 launched at the Moscow Motor Show
The 2012 Moscow International Motor Show, with a wide range of over 100 exhibitors, opens its doors to the public between 31 August and 9 September, against the background of a strongly growing Russian vehicle market. With over 24 production vehicles and concept cars, Peugeot presents at Moscow the key elements of the continuation of its offensive on the Russian market: inspiration, the move upmarket and, with the 408 for the first time in the country, acceleration of its strategy of internationalisation.
On a 1, 600 sq. m stand, Peugeot presents at Moscow the new 208, which will be launched in the Russian market during 2013. The 208, whose sales success has been confirmed in its first European markets, concentrates the Marque’s unique knowhow in the small car category and by its break with the past in terms of architecture, weight reduction and fuel consumption, ease of use and connectivity, embodies the regeneration of Peugeot.
The 3008 HYbrid4 and 508 RXH illustrate at Moscow by the major technological and environmental advances in their Diesel full hybrid drive train, Peugeot’s desire to move upmarket,. With a combined maximum power of 200 hp from the 2.0 litre HDi FAP engine driving the front wheels and an electric motor on the rear axle, the HYbrid4 models reconcile new levels of driving pleasure thanks to the 4 modes (automatic, “zero emission”, sport, 4WD) with exceptionally well controlled fuel consumption.
The Russian public can also stop in front of the 508 and the new 4008, recently introduced in Russia, and admire the very athletic HX1 concept car which is distinguished by its outstanding aerodynamics and its HYbrid4 drive train incorporating “plugin” technology.
But Peugeot’s star at the Moscow International Motor Show is the new 408. Production started in April at Kaluga (south of Moscow) and the 408 the first Peugeot model to be fully built there.
The Peugeot 408 is positioned at the heart of the most important segment in the Russian car market – the C segment – which attracts a large part of a fast growing working middle class. Combining an expressive style, comfort, latest generation equipment and high levels of road holding and safety, the 408 embodies the modernity and efficiency of Peugeot’s family saloon offering.
With a length of 4.70 m – the longest in the segment – a width of 1.81m and a wheelbase of 2.71 m, fulfilling the high expectations of customers in this flagship category in the Russian market, the 408 offers exceptional spaciousness for all its occupants, while still retaining a very large boot (526 litres).
A vehicle of the new generation, benefitting from Peugeot’s international experience, the 408 combines the high equipment levels and performance of a modern car with adaptations for the climatic conditions and conditions of use specific to Russia. Included among these special adaptations made by the 408 Russia project team are:
• reinforced and raised suspension with protection under the engine
• a more powerful battery and alternator
• heated seats and a particularly effective heating system
• a large capacity screen wash reservoir
• a heated lower windscreen with heating vents
• attention to interior ergonomics, in particular the remote control opening of the boot and fuel filler flap
The 408 will be on sale in Russia on 1st September. In a full year (2013), Peugeot Russia has the objective of attaining 10% of the threebox C segment and being among the top 5 in the category.
The 408 is the first strong illustration of Peugeot’s strategy of globalisation: adapted to the special local requirements of growing markets, production and sales were started first in China (2010), then in Latin America (2011). It has also been assembled and sold in Malaysia since June 2012.