Piaggio Ape Xtra Dlx launched at an ex showroom price of Rs 1,75,000 further strengthens the brand’s commitment to anticipating customers changing needs, as well as Piaggio’s endeavour of continuous improvement. PVPL is keen on value creation to offer products in demand. PVPL Ape three-wheeler has been marketed successfully for years. New Ape Xtra Dlx brings forth a series of enhancements in style and functionality for exceptional reliability, fuel efficiency and comfort.
Stefano Pelle, CEO India, Piaggio Vehicles Pvt. Ltd. with the ape Xtra Dlx
Changes introduced by PVPL on Piaggio Ape Xtra Dlx reflect evolving driver expectations. Its sheet metal body provides strength and stylish lines, alongside a smart dashboard, new headlamps and new handlebar switch. Piaggio Ape Xtra Dlx features a new paint treatment for added gloss and better colour retention, and also offers higher rust prevention for vehicle longevity.
Hardip Goindi, EVP, Piaggio Vehicles Pvt. Ltd. and Stefano Pelle, CEO India, Piaggio Vehicles Pvt. Ltd. with the ape Xtra Dlx (L – R)
Initial customer response has been excellent. Stefano Pelle, CEO of Piaggio India Pvt. Ltd says Piaggio Ape Xtra Dlx is conceived as a modern, stylish vehicle with new features while staying true to its core delivery values. New Piaggio Ape Xtra Dlx will help consolidate PVPL’s leadership position in the 3 wheeler market where the manufacturer boasts of 19 lakh customers having begun operations in India in 1999. PVPL also exports to more than 35 countries from its Baramati manufacturing plant in Maharashtra.
Stefano Pelle, CEO India, Piaggio Vehicles Pvt. Ltd.
Piaggio India plant has an installed annual production capacity of over 300,000 three-wheelers and 80,000 four-wheelers. Its advanced engines plant on the same campus is close to completion. Piaggio controls more than 33 pct of the 3 wheeler segment in India, and offers a complete range of 3 and 4 wheelers in diesel, petrol, CNG, and LPG fuel variants. PVPL looks to invest in R&D in India in 2015 for two and three-wheelers (passenger and cargo vehicles). This could include work on a quadricycle, a segment where only Bajaj Auto has an offering, RE 60.