RED is known to partner with global iconic brands to create special RED editions with a percentage of the profits being directed to fight HIV and AIDS. RED is an organization founded by U2 frontman Bono and activist Bobby Shriver in 2006. To date, the company has raised over $465 million for Global Fund, to help over 70 million people suffering from HIV and AIDS worldwide by offering preventive measures, treatments, counseling, HIV tests and assistance services. The company had partnered with Apple with the Apple iPhone RED being one such production. RED has partnered with Vespa and Vespa RED is now launched in India at INR 87,009, ex sh Mumbai. Farhan Akhtar is the first customer to receive the Vespa RED in India.
Based on the Vespa VLX125 model, the new Vespa RED receives an all red color scheme with red paint, plastic panels, seats and other features. Chrome badging is seen across its body adding to its premium appeal with distinctive Piaggio logo along with RED in the centre of its front apron.
Engine specifications on the Vespa RED is the same as that seen powering the Vespa 125. This 125cc and 150cc single cylinder, air cooled, three valve engines get mated to a CVT gearbox. The 125cc offers 10 bhp power and 10.6 Nm torque and the 150cc engine generates 11 bhp power and 11.5 Nm torque.
This beauty with a purpose is available in red body colour, and features 12″ red alloy wheels, and red art leather seats. Other features: 220 mm front disc brake, Monocoque single piece steel body, and aircraft inspired single sided front suspension. Customers will also be offered colour coordinated exclusive (VESPA)RED merchandise including a helmet, T-shirt and hat.
Vespa RED which is launched in India alone, created specifically for the market, and is being priced at a premium over the price tag of the Vespa VLX 125 of which $50 per model sold will be directed towards Global Fund grants that support the fight to end AIDS in India.