CEAT Tyres Tyres

Pirelli superbike tyres now in India, thanks to CEAT

Pirelli Superbike Tyres in India

Two leading tyre manufacturers CEAT and Pirelli join forces for distribution of Pirelli range of premium motorcycle tyres across India.

With sales of premium motorcycles (superbikes) in India growing at a exponential pace, there is a new market for high performance tyres for such motorcycles. With the segment set to grow at a rate of 16% in the next five years, it is about time that consumers were able to buy such tyres at a store near them.

It is with this in mind that Pirelli will be offering its entire range of motorcycle tyres in India, through an exclusive partnership formed with CEAT Tyres. This partnership will allow CEAT to sell Pirelli global range of motorcycle tyres across the country through CEAT distribution and dealer networks, thus bringing world class premium tyres to bikers in India. The entire range of Pirelli premium motorcycle tyres will be on offer at CEAT dealerships from the first week of December.

Pirelli banks on CEAT’s vast experience in sales and distribution of tyres in the Indian market. CEAT, the flagship company of RPG Enterprises, established in 1958 has a strong presence in the country as well as global markets. CEAT offerings are seen in all segments of vehicles right from heavy duty trucks and buses to light commercial vehicles, cars, UVs and two and three wheelers. The company also supplies world class tyres for earthmovers, forklifts, tractors and trailers.

Also Read – Mahindra Mojo gets Pirelli Diablo Rosso Tyres

Pirelli, founded in 1872, is also a leading global tyre manufacturer. The company has been exclusive tyre suppliers to Formula 1 since 2011 and also for Superbike World Championships since 2004. As a part of its green performance strategy, Pirelli has made extensive research and development in this field and offers high quality products with low impact on the environment.

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com

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