With sales of premium motorcycles (superbikes) in India growing at a exponential pace, there is a new market for high performance tyres for such motorcycles. With the segment set to grow at a rate of 16% in the next five years, it is about time that consumers were able to buy such tyres at a store near them.
It is with this in mind that Pirelli will be offering its entire range of motorcycle tyres in India, through an exclusive partnership formed with CEAT Tyres. This partnership will allow CEAT to sell Pirelli global range of motorcycle tyres across the country through CEAT distribution and dealer networks, thus bringing world class premium tyres to bikers in India. The entire range of Pirelli premium motorcycle tyres will be on offer at CEAT dealerships from the first week of December.
Pirelli banks on CEAT’s vast experience in sales and distribution of tyres in the Indian market. CEAT, the flagship company of RPG Enterprises, established in 1958 has a strong presence in the country as well as global markets. CEAT offerings are seen in all segments of vehicles right from heavy duty trucks and buses to light commercial vehicles, cars, UVs and two and three wheelers. The company also supplies world class tyres for earthmovers, forklifts, tractors and trailers.
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Pirelli, founded in 1872, is also a leading global tyre manufacturer. The company has been exclusive tyre suppliers to Formula 1 since 2011 and also for Superbike World Championships since 2004. As a part of its green performance strategy, Pirelli has made extensive research and development in this field and offers high quality products with low impact on the environment.