ATV Polaris

Polaris ATVs can now be purchased online via Snapdeal

 
Polaris ATVs on Snapdeal (2)

Polaris snowmobiles and commercial vehicles would also be made available through Snapdeal eventually.

Leading ATV maker Polaris Industries’ Indian subsidiary has entered into a partnership with Snapdeal, one of India’s leading online market places. Snapdeal will sell 18 models of Polaris ATVs which are priced between INR 2.86 lakhs all the way up to INR 28 lakhs.

Polaris specializes in off-road vehicles including snowmobiles, ATVs and neighborhood electric vehicles. Through this association, Snapdeal has established a presence in the adventure automobiles category. Capitalizing on its first mover’s advantage in the Indian online automotive market place, Snapdeal has roped in several automakers (both two- and four-wheelers) and is aiming to change the way people purchase automobiles.

Polaris ATVs on Snapdeal (4)

The prices range between INR 2.86 lakhs to 28 lakhs.

Speaking about going online, Pankaj Dubey, MD, Polaris India Pvt. Ltd., said that the Snapdeal online platform will help customers who are outside the purview of the company’s 75+ physical touch points across the country. He also added that Polaris snowmobiles and commercial vehicles will eventually be added to the Snapdeal platform.

Polaris ATVs on Snapdeal (5)

Snapdeal is in the process of getting more brands on board its online automotive platform.

Also read – Snapdeal announces dedicated automotive platform

In November 2015, Snapdeal announced that it had sold over 3 lakh vehicles online in the previous 12 months and targets to clock a GMV (Gross Merchandise Value) of USD 2 billion in the next two years. In addition to Polaris, the website currently has associations with OEM brands like Hero Motocorp, Piaggio, Suzuki, TVS, YoBikes, Hero Electric and so on. More brands like Mahindra and Datsuns are expected to be added in the coming months.

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Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com