Polaris India, makers of off road vehicles, along with AKB Motors has launched two new off road circuits. Located at Play in Sarjapur and Target Games & Facilities Pvt. Ltd., Yeshwanthpur in Bengaluru, these two circuits will open the doors to exciting opportunities for quad bike racers.
The Sarjapur track spans across 30,000 sq ft and has 12 Polaris vehicles standing by for adventure enthusiasts to choose from. The Yeshwanthpur circuit is spread over 20,000 sq ft and here there are 5 Polaris vehicles from the Sportsman 90cc to Sportsman 500cc to be offered to racing enthusiasts. These vehicles are available AKB Motors who are official dealers of Polaris India.
Timing of launch of these race tracks comes at a time when there is increased interest being shown by adventure sports enthusiasts in the country. The company is planning many more such tracks in the future. The Sarjapur track is one of its kind offering mounts and climbs, water pits and inclined slopes offering an exciting off road experience to enthusiasts while exclusive facilities where hospitality, first aid , training and other forms of entertaining are also on hand to ensure that the circuit offers entertainment for the entire family. Yeshwanthpur track is equally challenging comprising of dirt track and slush pits. Other tracks of its kind are seen at Greater Noida, Ahmedabad, Bhopal, Nagpur, Goa, Pune, Mumbai, Coimbatore, Munnar and Chennai.
Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said, “Bengaluru has a rich racing culture and has a wide variety of terrains, hence the off-road vehicle segment has the potential for growth. We are pleased to start Polaris Experience Zone with Play and Target Games & Facilities to offer off-road motor experience to motor sports lovers in Bengaluru. Southern India is an important market for us as it contributes majorly towards our growth story in India and hence strategic for us. We foresee huge interest and potential in this market and plan to introduce more off-road tracks in Southern India. We plan to increase the number of such tracks from 13 to 25 by this year-end.”
Regarding the current market scenario, Mr. Dubey said, “Currently, we are witnessing a increased interest towards adventure sports in India. With improving infrastructure facilities, awareness about this category of vehicles and the desire for adventure sports activities, Polaris finds it a perfect fit to offer its products to more and more adventure lovers in Bengaluru who can now experience the real thrill. With the introduction of off-road circuits across the country our purpose is to sensitize the consumers and create a new market for recreational vehicles and to generate more interest in these activities.”
Mr. Sharath Reddy, Owner, Play, said, “We are delighted to be associated with Polaris India. The track not only offers riders a place to experience the excitement of Polaris off-road vehicles, but also serves as a wonderful place for family entertainment.”
Mr. Alok, Owner, Target Games & Facilities Pvt. Ltd., said, “The aim is to provide a safe, family fun time filled with lot of thrill. Whether you are an off-road enthusiast looking for a thrill or motor sport lover, you will simply enjoy riding sturdy Polaris vehicles on the track.”