In the next three to five years, Polaris India could be assembling Indian Motorcycle in the country. This will not only help in bringing down prices of some of the models but will also be partnering in Government of India’s ‘Make in India’ initiative.
Yesterday, Indian Motorcycle launched two new motorcycles in India and also added a second showroom. Their new showroom is in Bangalore. Apart from this, they are also planning to launch four more showrooms across the country in 2015. These will come up in Mumbai, Chennai, Hyderabad and Ahmedabad, all this year.
Speaking about local assembling of their products, CKD assembly is being planned so as to reduce pricing. Currently the company imports all their motorcycles as completely built up units from its US manufacturing facility. Each of the models are above the 800cc segment, which entails import duty of 75% from Indian government.
Local assembly would not only result price reduction, but will also give their motorcycles a better chance to rival competition, which is from Triumph and Harley Davidson (both having setup manufacturing facility in India).
Minnesota based Polaris acquired Indian Motorcycle in 2011. The company unveiled a new range of motorcycles in 2013 while last year Polaris India launched three models under Chief range which include Classic priced at INR 26.5 lakhs, Vintage at 29.5 lakhs and Chieftain priced at INR 11.99 lakhs. Scout was added later at INR 11.99 lakhs. Sales targets have been achieved in the very first year of Indian Motorcycle in India with increased demand being seen in the 1600cc and above segments.