Porsche Macan new compact sport utility vehicle launch in 2013: Indonesian tiger on the prowl eats Cajun (Video)
The new compact sport utility vehicle (SUV) Porsche Macan gets its name from the word tiger in Indonesia. The car goes into production at the Leipzig Porsche plant next year before its impending launch in 2013. In order to accommodate the new Porsche Macan compact SUV, the Saxony plant will be turned into a fully fledged production plant that comes replete with an assembly line and a paint shop.
Production for the Porsche Macan compact SUV will result in a 1,000 jobs with an investment of EUR500 million. Previously codenamed Porsche Cajun, a possible name change had been hinted at. The PPorsche Macan is their 5th model line. The others being the 911, four-door coupe Panamera, larger Cayenne SUV, and Boxster/Cayman sports cars. The new vehicle is an important addition to their product portfolio keeping in mind that the sports car maker looks at annual sales volume of 200,000 by 2018.
Executive Vice President of Sales and Marketing at Porsche AG, Bernhard Maier had this to say, “The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche.” “The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”
Bernhard Maier, Porsche sales chief had this to say. “The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.” He added, “The Macan will combine sports-car characteristics with the comfortable ride of an SUV and will be “a genuine Porsche.”
In regards to the Macan, Volkswagen Group owned Porsche said the company “intends to emulate the success of the Cayenne” In 2011, Porsche recorded global sales of 118,867 vehicles which equates to 22% sales growth in comparison to 2010. Their new sports car in the SUV segment will fit in a segment below the Porsche Cayenne SUV, which has been Porsche Automobil Holding SE’s best-selling vehicle of late and had previously drawn criticism from sports car fans. The Macan is Porsche’s 2nd SUV. Based on the Audi Q5 it will compete with the Range Rover Evoque. The vehicle makes immense sense keeping in mind that compact SUV segment growth is amongst the fastest in the auto industry in recent times.