Being a cyber city, the cops in Pune are too tech savvy. Pune Traffic Police‘ Facebook page is has about 34k fans, where they keep sharing updates, tips on road safety, etc. They are very active on the page, sharing updates about road-construction, traffic safety points, contact nos of Police officers in-charge etc. Last week, they shared a video on their page. Dedicated to the Pune’ites (Punekars), this Kolavari Di styled song created by them shows that they are trying their best to keep the traffic chaos at bay. The video now has over 2,000 shares and close to 1,500 likes. On YouTube, this video has close to 24k views.
Kolaveri Di was a hit single sung by Dhanush. It has over 72 million hits till date. The Pune Traffic Police version of the song was uploaded on Facebook only recently, but was released back in February 2012, when their website www.punetrafficpolice.gov.in was launched. It draws the attention to drivers/riders who fail to follow traffic rules on the streets of Pune. Sung in both Marathi and English, the jingle creates awareness to the use of helmets, crossing at zebra crossings and the ill effects of haphazard and rash driving, non obeyance of traffic signals and driving while speaking on a cell phone.
Vishwas Pandhare, Deputy Commissioner (Traffic) and Vijay Palsula Inspector (Planning and Administration) along with two non police officials are instrumental behind this novel gesture and the song lasts 3 minutes and 20 seconds during which it harps on one point that ‘Why this accident’, Why this pollution’, ‘Accidents bring tears while Safety brings cheers’ and many more. The jingle is sure to spread quickly among the youth, inducing them to pay closer attention to traffic rules. You can watch the video below, along with the original version of Kolaveri Di.