Red Bull Racing is now Infiniti Red Bull Racing. Nissan’s luxury brand, Infiniti has bagged title sponsorship deal for an undisclosed amount. Infiniti name will be prominently emblazoned across the Red Bull race car from next season.
Red Bull Racing Team, winners of Constructors’ title for past three years, have been associated with Infiniti since March 2011. The new alliance will further cement Infiniti’s endeavor to add to its collaboration with Red Bull Racing as the team will be testing Infiniti Scratch Heal paint for aero properties while it has also tested KERS batteries that were developed by Infinity parent company Nissan.
The new alliance was announced on last Sunday at season ending Brazilian Grand Prix which saw Sebastian Vettel receive his third consecutive driver’s championship title while Red Bull Racing received their third consecutive constructor’s championship title.
This 3 year partnership will benefit the luxury automaker in a number of ways as they are major technical partners for the Red Bull Racing Team. It will help in expanding their market share as the company gets set to expand their markets to countries where F1 is dominant.
Infiniti is set to enter new markets of Brazil and Hong Kong from 2014, while in India, Nissan has spoken about launching Infiniti on more than one occasions. Infiniti will also helping Red Bull to develop Energy Recovery Systems specified by the 2014 F1 competition rules.