Renault’s association with cinema is more than a century old. And even before the year 1900 when motion picture had made a breakthrough, Renault too was making headway with a new transmission. The Renault brand was chosen as preferred partner of film actors and directors, and even today apart from being featured in films and television programs. Renault vehicles serve as auto partner at major film festivals.
2011 saw the Renault Latitude replace Vel Satis as the official vehicle alongside Espace. Once vehicles are selected, the vehicles are aptly titled with ‘Official Partner of the Cannes Film Festival.’ After the festival, Renault sells the special cars that transport the stars to fans. This year will see the all-new Renault Captur SUV on display, and 8 vehicles will be part of the official vehicle fleet. Electric vehicles too will be on display. 15 Twizys and 2 ZOE vehicles are part of the fleet too. 37 Latitude and 55 Espace models will be escorting the stars, whereas a fleet of 16 Latitude and 85 Espace models are for use by the Festival’s other partners.
With more 200 vehicles in supply for the 66th Cannes Film Festival from May 15 to 26, the automaker will also celebrate with winners of completions held on the company’s Facebook page. This year the festival celebrates 100 years of Indian cinema. the occasion saw Amitabh Bachchan and Leonardo DiCaprio declared the festival open. This week, the film, ‘The Great Gatsby’ starring both actors has released.
Update: Not that others cars have not been shining bright at the festival. Friday May 17th, the Cannes Movie Star Lounge welcomed The Bling Ring acst and reresentation with writer and producer, Sofia Coppola and stars Emma Watson, Taissa Farmiga, Israel Broussard, Katie Chang and Claire Julien in attendance. Claire Julien was seen arriving in a Lamborghini Gallardo Spyder.