French automakers Renault have added fresh competition in the fast growing SUV segment in India. Their new off roader, Duster is priced at Rs 7.99 lakhs for the entry level diesel variant and Rs.7.19 lakhs for the petrol variant have made their way into company showrooms. With the launch of Renault Duster, Mahindra Scorpio and Tata Safari are in for some serious competition.
The five seater Duster is all set to attract a fresh lot of SUV enthusiasts while also appealing to the premium hatchback and sedan market. SUV’s in India are seeing increased demand in the recent past. As compared to Scorpio and Safari for competition, Renault is fresh blood in the SUV market with a host of contemporary features, aggressive pricing and tough performance which shows that the company understands the changing needs of the Indian consumer.
Renault Duster was earlier seen at the New Delhi Auto Show in January 2012. It has seen instant success in global markets with over 300,000 units sold and is a key product for the company. Priced between Rs.7.19 lakhs and Rs.11.29 lakhs Duster will be available in eight variants, two petrol and four diesel with two optional diesel packs.
The top end variant RxZ will possess a 1.5 liter DCi engine offering 110 PS and 248 Nm torque. Duster will also come with a 1.6 liter petrol engine offering 104 PS and 145 Nm torque while its 1.5 DCi diesel engine will come with 85 PS and 200 Nm torque.
Marc Nassif, MD, Renault India, at the launch of Duster, said, “The Duster is a global success for Renault with sales of over 300,000 units. It will be an understatement to say this is an important product for us. The Duster is central to our strategy to increase our footprint in India, which we have already identified as one of the important markets around the world. There will be no success for Renault globally, if we dont succeed in India.”
Len Curran, Sales and Marketing VP, Renault India, said, “Duster SUV gives all the features of a compact sedan with the versatility and flexibility of an SUV. The potential is huge. We do not have a target but will supply as many numbers as the market wants.”
Speaking about exporting Duster to foreigh countries, Mr Curran added, “It is always nice to produce in large numbers as this gives us economies of scale. Exports only begin by the end of the year. We plan to start with the UK market first and then gradually expand further.”
Renault has priced the Duster very well in India, and also have the other required ingredients to be successful. The SUV segment in India has been ruled by Mahindra and Tata since the time India started driving SUV’s. This is the first time a foreign car manufacturer has managed to threaten segment leaders Mahindra, who are working on launching a mini Xylo SUV which will be cheaper than Duster by Diwali this year.
Renault Duster all variants price
Petrol engine 104PS
RxE: 7.19 lakh ($13,143 or £8,393)
RxL: 8.19 lakh ($14,963 or £9,558)
Diesel Engine 85PS
RxE: 7.99 lakh ($14,598 or £9,323)
RxL: 8.99 lakh ($16,421 or £10,487)
RxL diesel optional pack: 9.99 lakh ($18,252 or £11,654)
Diesel engine 110PS
RxL: 9.99 lakh ($18,252 or £11,654)
RxZ: 10.99 lakh ($20,069 or £12,815)
RxZ diesel optional pack: 11.29 lakh ($20,617 or £13,165)
Renault Duster Mileage
Duster Petrol: 13.24 kmpl
Duster 85 Diesel: 20.45 kmpl
Duster 110 Diesel: 19.01 kmpl
Renault Duster Price Range – Rs 7.19 lakh to Rs 8.19 lakh (petrol), Rs 7.99 lakh to Rs 11.29 lakh (diesel)
Mahindra Scorpio Price Range – Rs 7.4 lakh to Rs 12.38 lakh (diesel)
Tata Safari Price Range – Rs 7.86 lakh to Rs 13.37 lakh (diesel)
All prices ex-showroom New Delhi
Duster (Core features)
Unique & Modern design
A trendy & compact urban SUV
Stylish Chrome grille
Twin barrel headlamps
16” Alloy Wheels
Front Fog Lamps
ABS with Brake Assist & EBD
Dual front airbags
Plush Leather Upholstery
4 Speaker Music System with USB , AUX-IN & Bluetooth Connectivity
Steering mounted Audio & phone control
Rear Defogger, wiper & washer
Electrically adjustable Outside Rear View Mirrors
Rear Parking Sensors
475 Litre Trunk capacity
For complete specs of Renault Duster, click here.
For image gallery of Renault Duster, click here.
Renault Duster ad 1[youtube]http://www.youtube.com/watch?v=QlBqYKWVBtQ[/youtube]
Renault Duster ad 2