Renault India has announce today that from April to July 2020, their network of Sales and Service has grown
Renault India first gained recognition when it launched Duster. Over the years, the auto manufacturer has replicated that success with smaller launches, first Kwid, and then Triber. In July 2020, Renault reported sales growth of 75.5 percent at 6,422 units, on the back of its Triber and Kwid range.
The brand recently launched Triber AMT variant, and added to the Kwid range. Building on the momentum, efforts are now focused on the launch of the all new Duster turbo petrol engine, which the brand says is ‘the most powerful SUV in the segment’. With MoM sales growth being reported from May 2020 onward, Triber AMT, and introduction of Kwid variants in July has evoked positive market response.
Dealerships being built on Renault Store concept
While businesses bumbled around soon after a countrywide Covid-19 pandemic related lockdown was announced in end of March 2020, production and sales activity picked up through May 2020, when lockdown relaxations were announced. Renault India has utilised the slowdown period to stay on track with its network building activities.
Through April-July 2020, 17 new sales (14) and service (3) touchpoints have been introduced. With this, the auto manufacturer now operates out of 390 sales and 470+ service touchpoints to sustain growth in existing and emerging markets. This includes 200+ Workshop On Wheels locations nationwide.
New touchpoint have been introduced as follows – Himachal Pradesh (4 facilities), Telangana (3 facilities), Rajasthan (2 facilities), Uttar Pradesh (2 facilities), Delhi, Punjab, Andhra Pradesh, Assam, Tamil Nadu and Maharashtra. The new dealerships are built on the Renault Store concept.
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Currently, customers can avail benefits of up to Rs 70,000 on Duster, up to Rs 35,000 on Kwid, and up to Rs 30,000 on Triber. Offers include no EMI for first 4-months, and finance at rate of 6.99 percent. Online booking options are commonplace now, and customers can use the company website or MyRenault App. Bookings can be confirmed at a nominal amount, and remote loan approvals can be acquired through Renault Finance.
“India is an important market for Renault’s global growth plans, and we have a thorough business strategy for this dynamic automotive market. This is reflected by our robust product enhancement strategy, our rapid network expansion and fervent efforts to ensure customer delight.
Although we are cautious given the current situation, it is encouraging to see that we are attracting new dealers in these times, as well as getting more investments and expansion requests by existing partners. This is enabling us to expand our presence to cater to more customers in metro cities as well as emerging tier II-IV cities across the country,” said Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations.
Purchase schemes currently are a combination of staggered payment schemes, deferred EMIs, cash offers, exchange benefits and special finance rates. Dealer partners can benefit from special incentives, relaxation on targets, facilitated faster financial transactions and support in terms of inventory holding costs.