Renault India reports 30 pct sales decline in 2014
Renault India held its position as a European brand with 1.5 per cent market share based on 44,849 new registrations. Renault India ended 2014 with 30.32 per cent sales decline. In the Africa, Middle East and India Region, 308,012 new car registrations were reported down from 339,289 units in 2013, equating to 9.2 percent drop in volumes in the region in 2014. Market share stood at 3.8% (-0.7 points), with North Africa reporting 13.2 per cent decline and India 0.8 per cent decline.
In 2013, Renault India sold 64368 cars, and in 2012, 35,157 cars owing to the success of Duster. To begin 2015 on a positive note, Renault Lodgy will be launched in quicktime in India with the Stepway being showcased earlier in January. For 2014, global Renault sales of private cars and light commercial vehicles stood at 2,712,432 vehicles at 3.2% sales growth, while global automotive market rose by 3.5 per cent. Among the Group’s main markets in 2014, India stood 15th.
With a large number of aspects going online rather quickly, it’s no surprise that the internet is an important channel of
information for customers during the car buying process. An increased number of customers research online extensively when making a purchase decision. To offer the best digital experience, Renault India has launched a new digital identity for a seamless customer experience for those who access the website through mobile, tablet and desktop.
The new Renault-Nissan Alliance digital platform eases navigation for a first time user to get a better understanding of Renault India offerings. Renault’s new global strategy is launched first in India. It will be replicated in Renault operations globally. India operations are important to overall Renault growth plans.
New Renault digital identity features a service-oriented platform upon which websites are built for hasslefree data navigation where same data and services are available across different channels. Signing on is easy as the same authentication and profile is used across portals. Login is enabled using social networks. Numerous personalisation schemes in use adapt content on display to user behaviour. Hosted on cloud, main infrastructure is hosted in multiple regions. Agility and scalability is optimised, and going forward, multi-CDN architecture will benefit content distribution for an enhanced customer web experience.