Renault Koleos, Fluence to be discontinued? Focus more on mass market

Renault Koleos, Fluence could be discontinued – Focus more on mass market

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Noting added impetus in the sub-4-metre car segment, the Indian unit of French carmaker Renault is reportedly planning to focus on adding more cars in this range, while the Koleos and Fluence may be withdrawn from its lineup in India.

The Renault Koleos and Fluence failed to garner much attention in India due to higher price tag, thanks to low localization levels (both units are sold as CKD units in the country). As per a new ET Auto report, Renault India is planning to withdraw cars from their line-up which are imported in a semi knocked down format

This means the new generation Renault Koleos SUV which was unveiled this year, will not be heading to India.

At the same time, the company which has seen immense success with Kwid and Duster, is planning to launch more cars in the future which will have high local content (Kwid has localization level of 98% while Duster localization levels stand at 80%). Such products will be given more preference so as to ensure better competitiveness in a price sensitive market. Renault India plans to launch a slew of new products in the sub 4 meter segment, with localization levels of up to 95%.

Koleos and Fluence will be withdrawn for the time being and reintroduced once 80% local content is made possible, reveals the ET Auto report. The company has already achieved this in the case of the Renault Kwid which claims to have around 98% localization.

renault fluence is worst selling car in india
Renault Fluence is also among the worst selling cars in India.

Appointment of local suppliers is being planned with the company to invest INR 3,000 crores over the next three years while completely new products are also on the cards. Set to see India among top 5 markets for Renault globally, a new compact SUV and compact sedan is being planned. Renault India plans to launch at least one new product each year over the next 5 years in India.

via ET Auto