Launched on September 24, the Renault Kwid is well on track to achieve its objective – spearhead next phase of growth for the company in India. The attractive and affordable budget hatchback with SUV-like styling has clocked bookings of more than 50,000 units so far.
The phenomenal response, especially from first time car buyers, clearly indicate that the Kwid has disrupted a segment which has been dominated by the Maruti Alto 800 for decades. Renault India has already started deliveries of the Kwid and has ramped up production. To ensure quick deliveries, the company will further accelerate the rate of production at its Oragadam plant in Chennai.
Based on the company’s CMF-A low-cost modular architecture, the Kwid was primarily developed in India and at 98%, it is claimed to be the most heavily localized car in the history off Indian auto industry.
The micro crossover appeal, modern yet simple interior, spacious rear seats, upmarket equipment and a frugal petrol engine with an ARAI-certified mileage of 25.17 are the strong selling points of the car.
Also read – Renault Kwid review
Once Renault accelerates the production, we are expecting to see the Kwid post an average monthly sales volume of around 10,000 units. In order to sustain the momentum, the company is looking to expand its dealership network from the current 180 to 280 outlets by next year.