Renault India will increase car prices of all their cars by upto 1.5 percent WEF from 1st January 2019. The price hike would partially offset the effects of increase in input costs and forex fluctuations.
Renualt currently sells cars in the range of Rs 2.8 lakhs to Rs 14 lakhs. Their most affordable car is the Kwid, which is also their best selling car, and their most expensive car is Captur, which is also their least selling car.
Renault India plans to launch product offensive strategy in 2019. They aim at substantial brand growth here in 2019. This includes introducing new innovations in products and services. In 2019, Renault India plans to launch 3 new / newish cars. This includes the all-new MPV codenamed RBC (Maruti Ertiga rival), 2019 Renault Kwid and Renault Duster facelift. The RBC MPV has been spied testing, and is a sub-four-metre MPV based on Renault CMF-A platform.
Renault is also focused on increasing localization in its current and future range of products. This will allow them to offer a more competitive price and value proposition to their customers. With the year coming to a close, Renault hasn’t had much of a revival phase through end of year sales, which usually gets boost during the long post-monsoon and festival season. Akin to many manufacturers Renault India too has had to endure bleak sales in November 2018, with a 21 percent decline.
Renault Duster sales are down to 613 units, a decline of 23 percent from 798 units sold in Nov ’17. The brand’s bestseller at the moment is Kwid with 5419 units sold in the month. It’s suffered the slimmest sales decline at 5 percent, down from 5726 units sold in Nov ’17.
Lodgy sales are disheartening at 35 units, down 78 percent from 157 units sold in Nov ’17. Captur sales are nothing short of a disaster, down to 67 units. Launched last year, Nov ’17 sales stood at 1119 units, which in itself was a surprisingly high number. Earlier this month, Biju Balendran was appointed Managing Director and Chief Executive Officer (CEO) for Renault Nissan Automotive India (RNAIPL).
