Renault Kwid, the new compact car based on Renault’s new Common Module Family (CMF-A) platform, was officially unveiled to take on the likes of Maruti Alto and Hyundai Eon. Coming in a bold new design with stylish accents and innovative features, the new Renault Kwid is to be produced at the Renault Nissan India plant in Oragadam, Chennai. Renault Kwid was unveiled at the hands of Mr. Carlos Ghosn, Chairman and CEO, Renault Nissan.
To be launched later by September 2015, in an entry level category, Renault Kwid is the first in this category that sees the combination of hatchback + SUV. It boasts of attractive features, innovative styling and at an affordable price due to which the company is sure it will appeal to buyers in the country.
Renault Kwid which commands localization to the tune of 98 percent (highest for any car in India), allows the company to maintain affordable pricing. Renault Kwid will be priced from INR 3 lakhs onwards (US$ 4,700/Euros 4,200). The company expects huge sales once launched. In anticipation, Renault India will be building up their sales and service networks from a current 157 to 280 outlets by the end of next year. Renault Kwid is being targeted for sales in India and the surrounding region. It will not be on sale in Europe, said Mr Ghosn.
Renault Kwid receives quality interiors with features that are generally seen in models in the higher segment. For example, it receives infotainment features will include Media Nav multimedia and navigation system with a large 7” touchscreen display and Bluetooth connectivity.
Functional and user friendly, 2015 Renault Kwid is being targeted as a family car with generous cabin and large boot space while fuel efficiency will be another factor that will endear the Renault Kwid to Indian audience. Renault Kwid measures 3.68 meters in length and is 1.58 meters wide. Positioned in the sub 4 meter category is what allows the company to take advantage of tax benefits while at the same time makes the Kwid ideal for tackling Indian urban traffic conditions.
